The Cleaning Industry Deserves a Movement
- Ammanda Juriga
- Jun 3
- 1 min read
If You’ve Ever Thought “There’s Got to Be More Than This” — You’re Right.
The cleaning industry is one of the most vital, yet most overlooked professions in our communities. We create healthier homes, safer workplaces, and peace of mind for the people we serve — yet we’re often met with low pay, little respect, and even less support.
We’ve been told to hustle harder. Work longer. Charge less. Settle.
But something’s shifting.
A new wave of professionals is rising — cleaners who are done being seen as “just the help,” and ready to take their seat at the table.
👉 Enter Beyond the Surface Solutions (BTSS) — a movement that’s rewriting the rules of this industry, and giving cleaning professionals the tools, community, and recognition they deserve.
This isn’t a coaching program or a new platform.
This is a revolution. And you’re invited to help build it.
🔥 Ready to see what this movement looks like?
Only 250 Founders will help shape what comes next.
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